Why You Should Partner with a PPC Professional

Wiki Article

Nowadays,
very few companies continue to use traditional advertising, as most of them opt
for digital and social media platforms to promote their business.  To find a cost-effective solution and gain
maximum benefits, you must partner with a professional PPC service, Surrey
company, or freelancer to put your brand in front of your target audience.

They can help you with several strategies that can

What is PPC advertising?

 Pay-Per-Click is an advertising form where you
pay a small fee each time someone clicks on one of your ads and visits your
website.  It is a good value for money as you can decide to spend as much
or as little as you like. Some of the most widely used PPC advertising
platforms are Google Ads, Facebook Ads, and Microsoft Ads.

Here
are a few tips which your digital partner can use based on your brand and
target audience

1. Applicability:  The keywords, ad
copy and landing page must be as similar to each other as possible. It will
increase your chances of online conversions and get new sales.

2. Account setup: Your PPC consultant will
configure your account so that similar keywords are placed concurrently within
the same ad group. This will line up the most suitable keywords, ad copy and
landing page. 

3. Negative keywords:  Your PPC
expert will discuss and help you with terms that your audience uses to find
your ad. Though sometimes, the terms they use may not be relevant to the
products you offer, they will add negative keywords. This will stop your ad
from showing to people who are searching for services you don't offer. You will
also save money on clicks that will not convert.

4. Dynamic keyword insertion: PPC service,
Surrey provider will apply dynamic keyword insertion, that will edit your ad
copy to fit the customer's exact search terms. This will improve your
click-through rate (CTR).

5. Call to action: You can also increase
your CTR  by incorporating a strong call
to action (CTA) in the ad copy. CTA can be 'Download now' or 'Register today'.

6. Matching options:   Your partner will select the right keyword
using the default 'broad match' to display your ad more often, though it could
mean your ad might have lesser targets. However,  'exact match' keywords offer more control
over the search terms that will result in your ad, improving your click-through
rate.

7. Optimisation: Once your campaigns
have been running for a while,  your partner
will monitor and evaluate what is working and what is not. They will adjust
your bids if they are too low to reach the first SERP (and will still deliver a
return on investment). They will use the most effective ad copy versions and
see which is most compelling. They will revamp your landing page in case the ad
results have a high bounce rate or low conversions.

Conclusion:

The
best part of PPC marketing is that you don't need to be a professional or
invest in expensive production skills. PPC is simple to set up,  easily
accessible for every business.  PPC experts have the experience and skills
to handle different campaigns.